The Language of Light | Social Media Video Campaign
Conceived for social media, this series of seven videos presents Lodes products through a playful and engaging visual language.
Each video follows a consistent narrative structure: it opens with an overview of the product range, creating an immediate connection with the broader collection, before shifting the focus onto a single lamp.
The featured product is then revealed within a carefully designed environment, where light, materials, and space work together to highlight its character and distinctive finishes. The sequence concludes with a clean closing frame that introduces the product’s name, leaving the viewer with a clear and memorable identity.
Through this modular approach, the series combines visual coherence with dynamic storytelling, placing the product firmly at the center of every frame.
We developed the videos to adapt to three formats, landscape, portrait and square, ensuring an effective and consistent viewing experience across all social media platforms.
Credits
Client
Lodes
Concept Development
Ernesto Zanotti
Graphic Design
Veronica Adami | Multiform
Motion Design
Ernesto Zanotti
